If joining a brand to succeed is like climbing a pyramid, then creating a brand oneself requires success, just like climbing Mount Everest. In fact, in today's society, there are not many opportunities left for small white entrepreneurs to create their own brands. This matter needs to be accomplished unless there are long-term practitioners in various fields of catering in the team.

我这里说的是团队，是你的合伙团队，不是你招聘来的团队，基本上你很难招聘到优秀的餐饮从业者，第一人家在比你更大的餐饮企业的发展空间比你这更大，

What I'm talking about here is a team, your partnership team, not the team you recruited. It's basically difficult for you to recruit excellent catering practitioners, and the first family has more development space in a larger catering enterprise than you,

二，即使人家想出来，也是未来成就自己一番事业。

2、 Even if others come up with it, they will still achieve their own career in the future.

所以在这件事上，你需要一开始先找好一只团队：产品研发，行政财务，视觉设计，运营找店。这4个位置保证至少1个人，并且每个位置都需要是具有长期的从业经验。团队找好以后，可以先去了解一下其他城市在快速增长，本城市存量不高的品类，这些也可以通过：外卖情报 小程序找到。

So in this matter, you need to first find a good team: product development, administrative finance, visual design, operation and store search. These four positions guarantee at least one person, and each position needs to have long-term work experience. After the team has found it, they can first learn about the rapidly growing categories in other cities that do not have a high stock in their own city. These can also be found through the takeout intelligence mini program.

选择好品类以后，团队就可以开始动起来了，产品研发，设计，找店。财务管理要注意。正常来说，早期一定要预留2个月的现金流。找店的同事要根据你们几个人合伙能凑出来的总预算来找店，评判一个位置合适不合适，可以通过外卖情报小程序直接定位看这个位置有哪些店，经营情况都怎么样来判断。选好位置，

After selecting a good category, the team can start moving, including product development, design, and store search. Financial management should pay attention. Normally, it is necessary to reserve 2 months of cash flow in the early stages. Colleagues who are looking for a store should use the total budget that a few of you can gather together to find a store. They can judge whether a location is suitable or not. They can directly locate which stores are in that location through the delivery intelligence mini program and determine how their operations are. Choose a good location,

设计的小伙伴要抓紧出设计和施工图，整体的视觉形象最好统一，才能起到让消费者记住你们店。

The design team should quickly produce the design and construction drawings, and the overall visual image should be unified in order to make consumers remember your store.

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