餐饮创业，需要选择加盟吗？从餐饮加盟割韭菜，不负责，再到2024年越来越多选择餐饮加盟，发生了什么？

　　Do I need to choose franchising when starting a catering business? What happened from being irresponsible and cutting leeks in catering franchising to the increasing number of choosing catering franchising in 2024?

　　01 餐饮加盟逐步规划化

　　01 Gradual Planning of Catering Franchise

　　不少人听到餐饮加盟都会下意识得捂紧自个钱包。

　　Many people instinctively hold their wallets tightly when they hear about food and beverage franchising.

　　市场上充斥着一大批无良餐饮品牌，利用网络营销等各类宣传方式大力地吹鼓生意火爆，哄骗了一大批餐饮创业者。

　　The market is filled with a large number of unscrupulous catering brands, using various promotional methods such as online marketing to vigorously promote their business and deceive a large number of catering entrepreneurs.

　　其中不乏刚入行的新手小白，高额的加盟费和签约后敷衍的态度，让餐饮加盟蒙上了一层“欺骗”的面纱。

　　Among them, there are many novice players who have just entered the industry. The high franchise fees and perfunctory attitude after signing the contract have shrouded the catering franchise in a veil of "deception".

　　而在大量新闻曝光后，这类挥舞着镰刀收割餐饮人的韭菜，打着“零经验创业，几万块就能轻轻松松开店”旗号的餐饮品牌逐渐淡出了大众的视野。

　　After a large amount of news exposure, these types of food and beverage brands wielding sickles to harvest the leeks of food and beverage professionals, under the banner of "zero experience entrepreneurship, can easily open a store for tens of thousands of yuan", gradually faded out of the public's view.

　　餐饮加盟更加的规范化，越来越多的餐饮品牌开始重视加盟门店的持续运营，关于加盟舆论风向似乎也发生了变化。

　　Catering franchising is becoming more standardized, and more and more catering brands are paying attention to the continuous operation of franchise stores. The public opinion on franchising seems to have also changed.

　　经验丰富的餐饮品牌在最初创业时候也是从单店一步步发展下来的，已经有成熟的开店经验与有效的运营方式，相较于自创品牌在定位、选址、装修采购等方面已经有了一整套有效的经营模式，能省掉大量的时间与精力，并极大地降低开店的风险性。

　　Experienced catering brands also developed step by step from single stores when they first started their businesses. They already have mature experience in opening stores and effective operating methods. Compared to self created brands, they already have a complete set of effective business models in positioning, site selection, decoration and procurement, which can save a lot of time and energy and greatly reduce the risk of opening stores.

　　02 普通人做餐饮有哪些坑

　　What are the pitfalls of catering for ordinary people

　　1定位难题

　　1. Difficulty in positioning

　　创业做餐饮，首先第一步就是要选择合适的定位，从投资预算到开店的城市，县城小镇与一线城市的商圈还是有着天差地别的。

　　The first step in starting a restaurant business is to choose a suitable positioning, from investment budget to the city where the store will be located. The commercial districts in county towns and first tier cities are vastly different.

　　从选择品类是否符合经营定位、消费人群、产品定位等方方面面都需要做好充分的准备，定位不清晰容易导致门店后期的营业额达不到预期，所以要选择合适的项目。

　　Adequate preparation is required in all aspects such as selecting product categories that align with business positioning, consumer groups, and product positioning. Unclear positioning can easily lead to the store's later revenue not meeting expectations, so it is important to choose appropriate projects.

　　2选址难题

　　2 Site selection difficulties

　　2024年，酒香不怕巷子深的时代早已经过去，选址成为了当下餐饮人的头号难题。

　　In 2024, the era where the aroma of wine is not afraid of deep alleys has long passed, and site selection has become the top challenge for current catering professionals.

　　不做任何调查，好不容易花费精力，开了一家店就遇到了道路施工，街道整改等问题，辛苦攒下的钱就成为了泡影，或被无良房东欺骗，遇到高价转让费等让人苦不堪言的问题。

　　Without conducting any investigation, after putting in a lot of effort, I encountered problems such as road construction and street rectification when I opened a store. The hard-earned money turned into a bubble, or I was deceived by unscrupulous landlords and faced unbearable problems such as high transfer fees.

　　3装修与设备难题

　　3. Difficulties in decoration and equipment

　　即使有过餐饮经验的也很容易在装修这一块踩坑，为了省钱找便宜的施工队，导致装修后与效果图相差甚远，或者咬牙花了大价钱，却被无良的施工队无期限的拖进度。

　　Even those who have experience in catering can easily fall into the trap of decoration. In order to save money, they look for cheap construction teams, which can result in a significant difference between the decoration and the actual design, or they may spend a lot of money but be indefinitely delayed by unscrupulous construction teams.

　　即使在装修施工中没有遇到问题，但做出来的风格与门店的经营定位不符合，也会得不偿失的。、

　　Even if there are no problems encountered during the decoration construction, the style produced does not match the business positioning of the store, and it will not be worth the loss

　　4供应链与标准化难题

　　4 Supply Chain and Standardization Challenges

　　在开店开业后，产品的标准化需要从头开始制定，包括制作流程、服务标准、出餐速度等等方面，只能通过时间来慢慢摸索与调整。这个过程中，需要花费大量的时间与精力去尝试。

　　After opening a store, the standardization of products needs to be developed from scratch, including production processes, service standards, meal delivery speed, and other aspects, which can only be gradually explored and adjusted over time. In this process, a lot of time and energy are needed to try.

　　很多自创品牌在供应链这块做得并不好，会直接导致食材成本过高，从而影响产品的单价及最终利润，比起周边同类型的店铺，缺乏价格优势。

　　Many self created brands do not do well in the supply chain, which directly leads to high food costs and affects the unit price and final profit of products. Compared to similar stores in the surrounding area, they lack price advantages.

　　5门店营销难题

　　5 store marketing challenges

　　在当下环境中，有效的营销方案在新媒体中能够获取1+1＞2的效果，如果您自创品牌，就需要考虑是否有足够的精力与条件去完成合适自己的营销方案，并得到期望的落地效果，营销并不是生意不好才做，更不是利用低价吸引顾客。

　　In the current environment, effective marketing plans can achieve a 1+1>2 effect in new media. If you create your own brand, you need to consider whether you have enough energy and conditions to complete a suitable marketing plan and achieve the expected landing effect. Marketing is not done only when business is poor, nor is it about using low prices to attract customers.

　　03 什么样的品牌值得加盟

　　What kind of brand is worth joining

　　从创业者的角度出发，加盟品牌主要看重这五大方面：

　　From the perspective of entrepreneurs, franchise brands mainly value these five aspects:

　　品牌是否有影响力产品是否有市场空间总部是否有丰富开店及运营经验后端供应链是否完善品牌投资成本与回本周期

　　Whether the brand has influence, whether the product has market space, whether the headquarters has rich experience in store opening and operation, whether the backend supply chain is complete, and whether the brand investment cost and payback cycle are complete

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