The fundamental way out of breakfast management - have their own characteristics

项目小，市场大。消费市场非常广阔，无论大江南北，食客众多，嗜者如云。老百姓天天消费，不用为销路发愁。

The project is small and the market is large. The consumer market is very broad. No matter in the north and south of the river, there are many diners and addicts. People spend every day and don't have to worry about sales.

餐饮抓细节--细节决定成败

Catering pays attention to details -- details determine success or failure

现代的餐饮业既蕴藏着巨大的商机，同时也存在着风险，如何把握着商机，及可能避免风险，增强企业的竞争力，取得餐饮企业的经营成功，已经成为我国餐饮企业当前不可能回避的问题。如何保持餐饮企业的青春常驻，应该抓好一下几个方面的关键问题。

Modern catering industry not only contains huge business opportunities, but also risks. How to grasp business opportunities, avoid risks, enhance the competitiveness of enterprises and achieve the success of catering enterprises has become an unavoidable problem for catering enterprises in China. How to keep the youth permanent of catering enterprises, we should pay attention to several key issues.

一、早餐店正确地市场定位

1、 Correct market positioning of breakfast shop

影响一个餐饮经营成功和失败的因素固然很多，但其中的关键因素就是市场的定位。餐饮的市场定位需要从本餐饮场所所处的地理位置、经营环境、消费群体出发，在进行广泛市场调查分析的基础上，根据市场、消费者的需求和竞争对手的特点、优势、长处等综合考察，做出符合本企业可行的定位，做到企业产品、服务的定位和消费者的要求相吻合，几个定位和消费水平基本一致，就餐环境和宾客要求的水平相吻合，同时在市场定位上要突破单一性，力求多层次。企业在选择主要目标市场的同时，还要从实际出发选择多个细分市场作为企业的可争夺市场，尽可能的满足几个消费群体的需求。要抛弃咬住一个价格不放松、认准一个市场不改变的经营思想，改变面向一个市场、一个消费群体的做法。

There are many factors that affect the success and failure of a catering business, but the key factor is the positioning of the market. The market positioning of catering needs to start from the geographical location, business environment and consumer groups of the catering place, make a feasible positioning in line with the enterprise on the basis of extensive market investigation and analysis, and make a comprehensive investigation according to the needs of the market and consumers and the characteristics, advantages and advantages of competitors, so as to achieve the goal of enterprise products The positioning of service is consistent with the requirements of consumers, several positioning are basically consistent with the consumption level, and the dining environment is consistent with the level required by guests. At the same time, we should break through the singleness and strive for multi-level market positioning. While choosing the main target market, enterprises should also choose multiple market segments as the market that enterprises can compete for, so as to meet the needs of several consumer groups as much as possible. We should abandon the business philosophy of sticking to a price and not changing a market, and change the practice of facing a market and a consumer group.

另外市场的定位应该是动态的，要改变传统的一成不变的定位，制造随机应变、随市场而变、随行就市、经营灵活的市场氛围。并且要根据市场变化及时的、果断的重新研究和确定新的定位，开拓视野，不断调整客源结构，主动调整市场结构，主动抢占市场，不断推陈出新，推出新款式，新品种、新服务，新特色增加抢占市场的份额。

In addition, the market positioning should be dynamic. We should change the traditional invariable positioning and create a market atmosphere of adaptability, market change, market adaptability and flexible operation. In addition, we should timely and decisively re study and determine new positioning according to market changes, broaden our horizons, constantly adjust the customer source structure, actively adjust the market structure, actively seize the market, constantly push through the old and bring forth the new, launch new models, new varieties, new services and new features, and increase the market share.

二、早餐餐饮经营的根本出路——具备自己的特色

2、 The fundamental way out of breakfast catering business -- with its own characteristics

把早餐办出特色，才能在买方市场中有竞争力，才能生存和发展，这个特色既要包含饮食产品特色、服务的特色、产品和服务组合的特色，也包含环境氛围的特色，在各种档次餐饮场所林里的今天，墨守成规服务、一成不变产品，没有自己的餐饮的品牌和特色，就必然在竞争中被淘汰出去，形成自己的川味特色并不是为特色而特色，而是为了满足和适应消费者的求新选异的心里。如果我们的餐饮产品、服务、设施设备、氛围都有自己特色，宾客就会慕名而来。

Only when breakfast is featured can it be competitive in the buyer's market, survive and develop. This feature should include not only the characteristics of catering products, services, product and service combination, but also the characteristics of environmental atmosphere. Today, in the forest of catering places of all grades, we stick to routine services and invariable products, and have no own catering brands and characteristics, It is bound to be eliminated in the competition and form its own Sichuan flavor characteristics, not for the characteristics, but to meet and adapt to the hearts of consumers seeking innovation and choice. If our catering products, services, facilities, equipment and atmosphere have their own characteristics, guests will come here with admiration.

三口碑效应

Three word of mouth effect

重视口碑效应由于成本费用的原因，小型的早餐餐饮和资本不是太雄厚的饭店一般不会作电视广告或者是大型的报刊广告，大型的餐馆有时作部分广告，我们承认广告是有一定的作用的，但完全靠广告的作用是不行的。因此餐饮的知名度、美名度就成了我们餐饮从业人员及为关心的问题。客源是餐饮的衣食父母，如何让宾客、大众对餐饮有良好的印象，并且保持这种良好的印象，是关系到企业的生存和发展，因为广告的效应是不可忽视的，但是“口碑效应”对餐饮的经营更是十分重要的，餐饮在经营的过程中一定要十分重视“口碑效应”的威力。我们都知道“一言可以兴邦，也可以丧帮”，如果餐饮在消费者的口碑中是好的，你的餐饮就会被一传十、十传百，像滚雪球一样客源队伍会滚滚而来，有了好的口碑餐饮的效益就会如日中天，就会给企业带来勃勃生机。

Pay attention to the word-of-mouth effect. Due to the cost, small breakfast restaurants and Hotels with less capital generally do not make TV advertisements or large newspaper advertisements. Large restaurants sometimes make some advertisements. We admit that advertising plays a certain role, but it is impossible to rely solely on the role of advertising. Therefore, the popularity and reputation of catering have become the concern of our catering practitioners and customers. The source of customers is the food and clothing parents of catering. How to make guests and the public have a good impression on catering and maintain this good impression is related to the survival and development of enterprises, because the effect of advertising can not be ignored, but the "word-of-mouth effect" is more important for catering management. Catering must attach great importance to the power of "word-of-mouth effect" in the process of operation. We all know that "one word can prosper the country or lose the gang". If catering is good in the reputation of consumers, your catering will be passed ten or ten to one hundred. Like a snowball, the tourist team will roll in. With a good reputation, the benefits of catering will be like the sun and bring vitality to the enterprise.