With the development of society, people pay more and more attention to breakfast and have higher requirements for breakfast quality. As the breakfast that the people just need, they are not satisfied with "full" now, but want to eat "better", "better quality" and "better service"! If you want to do business well, all these elements are indispensable. If you are going to open a breakfast shop and want to become famous in the community, how should you do a good job in publicity? Today, the marketing supervisor of wupibao headquarters summarized the activity direction of opening a shop for you. I hope it can help you.

1.拉开店横幅

1. Open the shop banner

想要顾客知道你的店开业了，直接、明显的方式就是拉横幅。对于餐饮来说，只要是新开业，消费者往往都会先去体验一下，不管味道好不好，先试了再说...因此横幅可以起到很好的“拉客”效果，如果横幅上有吸引顾客前来的活动标语，效果事半功倍！

The direct and obvious way to let customers know that your store is open is to pull banners. As for catering, as long as it is newly opened, consumers will often go to experience it first. No matter whether the taste is good or not, try it first... So the banner can play a very good "soliciting" effect. If there are activity slogans on the banner to attract customers, the effect will be twice the result with half the effort!

2.亲友体验劵

2. Relatives and friends experience coupons

亲友劵是针对周边商家或其他客群发放的优惠券形式，东西虽小，效果却很大！发放亲友券有2点需要注意：第一，一张好的亲友劵，内容应该是简单、明了、直接的，别人拿到手里能够很直观得知道自己能得到什么；第二，发放亲友劵应该集中在店铺周围直径一公里的范围——这个范围内的人非常有可能成为我们的体验者，过远的距离，会让体验者放弃前来店铺的想法。

Relatives and friends coupons are coupons issued to surrounding businesses or other customer groups. Although they are small, they have great effects! There are two points to pay attention to in the issuance of family and friends vouchers: first, a good family and friends voucher should be simple, clear and direct, so that others can intuitively know what they can get when they get it; Second, the distribution of family and friends coupons should be concentrated within a range of one kilometer around the store - people within this range are very likely to become our Experiencers. Too far away will make the Experiencers give up the idea of coming to the store.

试营业期间使用亲友券，是合适的时机，因为这个时候不是卖多少产品，而是要调试口味，达到佳状态，周边顾客对你的反馈，是有用的修改意见。

It's a good time to use family and friends coupons during the trial operation, because this time is not about how many products to sell, but to adjust the taste and achieve a good state. The feedback from surrounding customers to you is useful modification suggestions.

3.开业适当做活动

3. Proper activities for opening

众所周知，每个人的消费习惯是比较稳定的，你作为新开业的商家，想要抓住客群，直接的办法就是做优惠活动，这样才会吸引别人来“尝鲜”，通过活动，先让消费者先接受你的产品，然后真正靠品质来留住客户，好的口碑就这样慢慢传开！

As we all know, everyone's consumption habits are relatively stable. As a newly opened business, the direct way to attract customers is to do preferential activities, so as to attract others to "taste fresh". Through the activities, first let consumers accept your products, and then really rely on the quality to retain customers. Good reputation is slowly spread!

想开好一个早餐店，做好开业宣传很重要。天方包子拥有的市场导师团队，提供开店全程扶持，以及上门带店指导，能够帮助每一位老板们，轻松理清开店流程，让你的店铺一炮而红！

If you want to open a good breakfast shop, it is important to do a good job in opening publicity. The market tutor team of Shushi wupibao provides support for the whole process of opening the store and guidance for customers. It can help every boss to easily clarify the process of opening the store and make your store a success!

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